Here’s what YouTube announced during its annual Brandcast event.

At YouTube’s fourth annual Brandcast event, advertisers, partners and creators came together in New York City to hear about how brands can make the most out of YouTube. Here are just a few things YouTube announced at this year’s Brandcast:

Cultural Moments Sponsorships: Brands can surround key moments, like live events and sports games, and reach viewers in all the ways they watch on YouTube.Peak Points: This new product built with Gemini identifies the most meaningful, or “peak,” moments within YouTube’s popular content to place contextually relevant ads.Masthead on CTV: An immersive, edge-to-edge canvas for ads on the YouTube homepage.Shoppable CTV: Viewers can browse and engage with products directly from the big screen.

Read more on the YouTube blog.