Generate and scale creative assets with Google AI in Asset Studio

SOURCE | 7 months ago

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Google Ads’ newest creative destination is your one-stop-shop for bringing your creative vision to life.

Mindy Lin

Product Manager, Google Ads

In today's fast-paced marketing world, creating high-quality, on-brand creative assets can be a time-consuming challenge. As marketers increasingly turn to AI tools, a streamlined workflow is more important than ever. That's why we're building on our vision for Asset Studio — the one-stop-shop for bringing your creative ideas to life. Powered by Google AI, generative AI tools in Asset Studio will soon support your entire creative workflow for active accounts, helping you develop, review and share high-performing creative. You will be able to control the look and feel of your creatives with style references, and visualize your ads across all channels with shareable previews before they go live, just in time for the holiday season.

What's more — we're also upgrading image generation across campaign types with our advanced model, Imagen 4. This brings remarkable improvements to image quality — from intricate textures and fine details to photo realistic and abstract styles.

Create engaging visuals in seconds

First, create compelling, on-brand assets with just a few clicks.

Showcase your product in action: With Google AI, you can turn your standalone product shots into compelling lifestyle photography. Upload a photo of your product, like Academy Brand's Conrad Jacket, and with a simple text prompt like "a young man walking in the park", Google AI will generate a new image featuring a model wearing your jacket in that exact scene. All the key details — from the premium wool blend to the antique logo shank — are preserved, giving you an authentic, campaign-ready asset in seconds.

Transform images in bulk: Have a batch of photos that need a refresh? Instantly transport them to new settings and add new objects. Take your arts-and-crafts creation, like Pierre the Penguin from The Woobles, and drop it into a winter wonderland, and even give it a winter sled — and do it for up to 100 photos at once!

Maintain brand consistency with confidence: Ensure your generated images match your brand's unique look and feel. Just upload your own on-brand images as a "style reference," and Google AI will use them as inspiration for all new visuals.Create videos from text and images: Instantly transform a few images, logos, and text descriptions into dynamic video assets that help drive results.

Preview and share for faster collaboration

Once your assets are ready, the next steps are simple.

Get feedback faster with Shareable Assets: Select any image, video or text assets in Asset Studio and generate a unique, shareable link for your teams to review. It’s the simplest and quickest way to get your creative in front of the right people for approval.

Visualize your ads with an Ad Preview upgrade: When you’re ready to create a campaign, you’ll now see a more diverse set of previews showing how your ad appears across formats and channels, for any campaign type. You can also now create a sharable link for Ad Previews, making it simple for others to review. This allows you to get an even better sense of how your ad appears, eliminating the guesswork, so you can publish with confidence.

The upgraded Ad Preview feature helps advertisers visualize campaigns with confidence. The user interface shows how ad creative will appear across diverse formats and channels, including Search, YouTube, Discover, Gmail, and Display Network.