Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.

YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. 1

That’s why we’re introducing Demand Gen Drops: a monthly showcase to help you stay on top of what’s new in Demand Gen and drive results on YouTube. Here’s what’s in this month’s drop:

Conversion lift now works at lower spend levels and conversion volume — along with the ability to test an entire manager account or specific campaigns to understand the incrementality of running multiple campaign types at the same time.Platform comparable conversion columns help you measure campaigns in a way that matches the default attribution used on other platforms.Omni-channel bidding helps you optimize to total online and offline sales.Local offers showcase in-store offers to nearby shoppers.Promotion assets highlight special occasions and promotional text.

Learn more about these new features in the Google Ads Help Center.