Introducing Vertical Video Unification with Display & Video 360.

Audiences today discover brands and purchase products across a wide range of formats, including vertical video. As customer journeys span so many touchpoints, advertisers need a smart platform that unifies media buying and ads that deliver the best ROI.

We’re introducing Vertical Video Unification with Google Display & Video 360, making it possible to buy and measure vertical video programmatically across channels in one platform. This new solution centralizes vertical video buys from publishers across vertical video into a single workstream.

And with Gemini powering buying, execution, and full-funnel measurement, Display & Video 360 delivers competitive campaign performance without overexposing users to the same ads — benefits that siloed buying strategies can’t replicate.

During initial testing, Unilever’s Hellmann’s and WPP Media achieved a 24% increase in unique reach while reducing cost per unique user by 25%.