Learn what’s new in Demand Gen with October’s Demand Gen Drop.

This month’s Demand Gen Drop is focused on bidding optimizations and creative tools to boost your YouTube performance:

New customer acquisition goals are rolling out this month. Advertisers that use New Customer Only Mode have, on average, improved their new customer ratio by 11.5% with a -3% reduced acquisition cost. 1 Deep linking via Web to App Connect is now available for iOS. When implemented, users seamlessly move from ads to your brand’s mobile app.Target CPC bidding now allows you to optimize and compare performance across ad platforms with the same settings.Use AI to generate videos that optimize for viewer experience and increase your reach on YouTube.Leverage product feeds as your virtual storefront. Demand Gen campaigns that do so using tROAS goals typically see a 20% increase in conversions. 2

Learn more about backend improvements we've made to Demand Gen on our recent Google Ads Decoded podcast.