We’re sharing 3 tips for retailers and brands to find holiday success with Google's Commerce Media Suite.

Google’s Commerce Media Suite connects retailers and brands with shoppers throughout the holiday season, and today we’re sharing three tips to maximize your impact across Search Ads 360, Display & Video 360 and Google Ads:

1. Fuel AI with great data: Google AI is an engine for holiday success, but it needs the right fuel.

Retailers: Drive traffic to top SKUs by optimizing product feeds, and boost performance with conversions with cart data.Brands: Reach your most valuable customers with retailer first-party audiences in Display & Video 360 and Search Ads 360.

2. Own the shelf, on and off-site: Be the first brand a shopper sees when they’re ready to buy.

Brands: Manage onsite sponsored product ads with the new Criteo integration, and maximize offsite media across Search, YouTube and more.

3. Complete the measurement picture: Know exactly which products delivered the highest ROI.

Brands: Use new reporting fields for SKU-level insights across offsite buys with participating retailers.Retailers: Understand Search Ads 360 performance with new predefined dashboards and diagnostics.